I've been working in social media and content marketing for Petal Beverage since 2017. At Petal, I produced influencer and creators campaigns that helped build brand awareness, organic social media and UGC ads. Whether the goal of a campaign is engagement or sales, I have a pretty good understanding of what makes good content. I believe content must be genuine, tell a good story and connect on an emotional level. Most importantly, and often overlooked, is that content must be social!